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“A fantastic workshop – exceeded my expectations. Packed with good and bad examples of marketing to women and girls and challenges pre-conceptions. Shows how women respond better when treated as people and not ‘women’ and the Madwomen briefing and analysis tool is brilliant.” 

Donna Holland, Marketing Director, Girl Guiding UK

Learn how to create more effective campaigns aimed at women

Women make or influence more than 80% of purchases yet various studies highlight that women are at best dissatisfied or at worst angry with the advertising that is aimed at them. What a scandalous waste of advertising investment!

Discover how to tap into female culture in ways that will help you to create better brand awareness, loyalty and increased sales.

We’ll show you how to maximise your future communications investments by:

  1. Understanding how subconscious perceptions affect the way we communicate
  2. Avoiding cliched stereotypes that can be damaging for your brand
  3. Evaluating current advertising campaigns that are getting it wrong, and right
  4. Earning her trust and communicating authentically
  5. Creating gender savvy briefing tools
  6. Using our Fem-o-meter tool to evaluate creative executions


  1. Creative exercises that will make you re-evaluate the ways you communicate with women
  2. Tools designed to help you deliver more effective communications that will truly connect with the feelings and values of women today

Who should attend:

Anyone involved in marketing communications aimed at women, including:

  1. Brand/marketing directors and managers
  2. Agency planners, account team and creatives 

“A great deal of advertising hasn’t moved on for women today, but Madwomen has a fresh approach – championing exciting and positive ways to communicate with women.”

Lindsay Mgor, Strategic Communications Manager, Department for International Development