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About us


Madwomen is a consultancy founded by Gail to meet the needs of clients looking to communicate with women in new and better ways.Working closely with trusted partners such as The Creston Group, Madwomen offers clients a unique mix of specialist insight and local to global capabilities.

Worked at:  agencies including Saatchi & Saatchi, Ogilvy & Mather, Ogilvy Action, Dialogue and Saatchi X.

Worked on: brands including Braun, British Airways, BP, Duracell, Dove, Eukanuba, Iams, Fairy, The Green Party, Homebase, Kotex, Land Rover, Mars, Nestle Purina, Pampers, Royal Mail, United Biscuits, Women’s Aid, Zurich,  and many more.

We are also involved in continuing research into gender, popular culture and politics at the University of Bristol.

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What our clients say:

Madwomen gave us a unique blend of strategic and creative experience together with in-depth knowledge and understanding of how to communicate in a way that connects with the voting public without putting women off – as so many party broadcasts do.” Penny Kemp, External Communications Director, The Green Party

“I spoke alongside Gail in Bristol and she was a great speaker – engaging, interesting and great with the audience. Her thinking was clear and objective with some thought provoking stuff. Never a dull moment!” Chris Arnold, Creative Partner, Creative Orchestra 

“Gail was the creative head on a couple of tough bits of business but managed to keep a sense of humour and get some very good work out on Unilever and Kimberly-Clark brands, which, at the time, few thought was possible.” Patrick Collister, Ex-ECD, Ogilvy & Mather