3 Mobile creates great advertising that appeals to women and men
“Silly stuff. It matters.” Says the 3 mobile ad. And yes, it does – ads that make us smile and entertain us are to be applauded. It’s a bit of added value that builds a brand’s personality without overtly “selling”. And it doesn’t gender the ad male or female as so many technology advertisers try to do. See for example Dell’s ‘lady-laptop – ‘Della” or the countless phones that are pink.