Women use Facebook to keep their friends informed and up-to-date, but they quickly switch off if friends start bragging or sharing too much. A survey from Eversave shows how brands can learn from the way women respond to their friends behaviour and change the way they interact with women.

Facebook is loved for allowing access to friends’ photos and videos (91%), find long-lost friends (76%), and women also say they like to learn about promotions and deals from their favorite brands (75%).

Other findings from Eversave’s online survey of 450 women who use Facebook include:

Most women say they post status updates on Facebook to stay in touch with people and share interesting content:

• 77.6% post updates to keep friends informed
• 64.0% share interesting or funny links and videos
• 44.5% promote social causes
• 24.3% post updates to brag about something

Checking in – a daily habit

•  83% say they check the site 2-10 times daily
•  15% check Facebook once a day

Very, very friendly

• Most female Facebook users have well over 100 friends
• 35% say they have 101-250 friends
• 30% have 250-500
• 12% have more than 500 friends.

Yes, women do appreciate deals

The survey showed that many women use Facebook to keep up with new offers:

• 85.7% say they “like” brands for their offers and deals
•  45% learn about deals via friends’ posts.

Interestingly, only 12% of women learn about deal-a-day offers via Facebook ads.

Annoying Friends (and brands)

Most (84%) women say they have been annoyed at one point or another by their Facebook friends and cite the following as the most bothersome behaviors:

• Complaining all the time: 63%
• Sharing unsolicited political views: 41%
• Bragging about seemingly perfect lives: 32%