Women are changing – we can help you keep up
Today’s women are earning, spending, and influencing spending more than ever before. In fact, women account for $7 trillion in consumer and business spending in the United States, and over the next decade, they will control two thirds of consumer wealth.
Women make or influence 85% of all purchasing decisions, and purchase over 50% of traditional male products, including automobiles, home improvement products and consumer electronics.
Why are these figures all US? Because in the UK marketers are ignoring the blindingly obvious fact that they need to get to know women better. And that means going beyond “it needs to be feminine’ – how many times have you seen that on a brief? Define ‘feminine’. It’s not easy.
In one survey, 91% of women said “advertisers don’t understand them”
If you understand how women’s lives are changing, you can tap into this in ways that will benefit your brand. We’ll help you choose the right insights and turn them into creative ideas and executions women will respond to.
Avoiding the pitfalls of outdated stereotyping and learning how to represent women in ways they will recognise will keep you ahead of your competitors. Women respond better to advertising that cuts through the usual female-targetted ‘wallpaper’